One of Subarus trump cards was their fantastic AWD system but that advantage has been neutalized by AWD BEVs being quite common. Everybody is going to have BEV "Forester" size BEV SUVs so Subaru should do what they do best, establish a niche and exploit it. Rather than follow the tail end of the herd in 2028 I would prefer to see Subaru rework the Outback into an AWD BEV and perhaps a BEV version of the Impreza Sport. Having owned several Subies and two Teslas. Combined, Subaru expects to be cranking out as many as 400,000 EVs in Japan per year by 2028. Oizumi will compliment a separate EV line at the automaker’s nearby Yajima plant that will also deliver 200,000 EVs a year from around 2026. Osaki explained that Subaru will add an additional dedicated EV assembly line to it Oizumi plant in Japan in 2027, adding annual production capacity for another 200,000 vehicles. ![]() The company is reporting a near tripling of operating profits compared to a year prior, led by steady sales in Subaru’s key market – the US.įollowing today’s report, Subaru CEO Atsushi Osaki laid out the Japanese automaker’s electrification plans going forward, and they’re encouraging. ![]() Today, the company shared its financial results for its 2023 fiscal year end on March 31. Lots of news coming out of Subaru HQ this week. The Solterra EV, currently Subaru’s only all-electric model / Credit: Subaru Subaru to build 400,000 EVs per year by 2028 According to comments from the new CEO this week, we can expect to see four all-electric crossovers by 2026. ![]() That appears to still be the case under the Osaki era, but that doesn’t mean new Subaru EVs won’t hit the US market. Under its former chief, Subaru said it would not build EVs in the US because it can’t compete with McDonalds’ $20 starting wage. Nevertheless, Subaru Corporation, which has had strong collaborations with Toyota, took a similar route, appointing its former director and EVP of manufacturing, Atsushi Osaki, to president and CEO this past March. In early January, fellow Japanese automaker, Toyota, announced a changing of guard at the CEO position, finally recognizing the world’s shift to electric vehicles (although it still counts hybrids jumping, one by one, over a farm fence when it goes to sleep at night). The Japanese automaker looks to ride a wave of massive annual profits into a new transition of bolstered EV production that includes at least four all-electric Subaru models.Īfter years and years of stubbornness and minimal effort to expand EV production, Subaru appears to have pulled its head out of the sand and joins the race to try and catch nearly all its competitors that began their sprint years ago. Two months into his term as the new CEO of Subaru, Atsushi Osaki is making some admirable changes that could soon benefit US consumers and our planet’s ecosystem.
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